The Eagle Leasing Company

We Built, We SEO’d, Conversions Soared.

Here in the Northeast, Eagle Leasing storage equipment is everywhere. But that wasn’t the case online. Not until we helped them develop a shiny, new search-engine-optimized-to-the-nth-degree website, complete with an aggressive online marketing program. Website traffic, online quote requests and new business increased dramatically. And they haven’t stopped increasing since 2008.

HOW WE DID IT:

HOW WE STILL DO IT:

We published the new and improved, search engine-optimized eagleleasing.com in 2008. Within three months, traffic spiked and online quote requests increased by 500%. Not too shabby.

But how did we maintain that momentum for over five years and counting? Well, we’ve undergone multiple web design facelifts, improvements and conversion audits. And haven’t stopped updating their SEO foundation since the day it was put into place. We’ve developed more (and more, and more) rich website content, produced a series of video clips, built their YouTube channel and integrated it with their site, and continued to build their email lists and reach out to them consistently. We’ve explored remarketing and beefed up their mobile game. We haven’t stopped building and improving, so their business hasn’t stopped growing and prospering.

Atlanta Eats

From Imagination to Multimedia Sensation…
in 18 Months.

It started with an idea. A delicious idea. And we began to develop the Atlanta Eats brand. That brand started as a TV show that generated a passionate following. And then came a radio show. Then it turned into an event marketing company. And an online marketing machine, a social media superstar, and a production powerhouse. All in 18 months.

As soon as we heard the idea for Atlanta Eats, we knew there was something there. But we also knew that an idea alone wouldn’t secure investors, a weekly TV spot, or advertisers. They needed a brand. And that’s just what they got. A brand that resonated with the city of Atlanta, represented the unique nature of Atlanta Eats, and would eventually lead them from TV to radio to event marketing and beyond.

Now, just a year and a half in, Atlanta Eats is in its third season and has a passionate following, helping them attract advertisers such as KIA, Celebrity Cruises, Van Gogh Vodka and the Georgia State Lottery. Their first annual Atlanta Eats Live! event was a success, filling up one of the largest amphitheaters in the city, and they have also begun offering video production services to some of the biggest restaurants in the country.

HOW WE DID IT:

United Distributors

A Total Branding Solution Fit For A King…

Being the premier liquor distributor in Georgia was United’s biggest strength. But they needed a total branding solution that fit. And that’s just what we gave them…

When we were first introduced to United, their website was bare bones. It was neither compelling nor indicative of their brand, and there was not much interactive functionality. So we started by designing a website that reflected the rich heritage of their brand and its industry authority. We built the site on an easy-to-use Content Management System (CMS) and integrated it with YouTube videos, Google+ image galleries, and other interactive elements. We seamlessly tied in their vast product databases, event calendars and HR systems, allowing the site to function as a living, breathing element of their brand.

Next, we built a Microsite to speak to their smaller craft and boutique markets, and a fully integrated Intranet for their employees. The Intranet successfully ties all of United’s divisions together and encourages open communication of sales successes, internal events, problem solving and more. It also houses an interactive employee evaluation system and other internal communication documents.

And, speaking of internal communication documents…we redesigned those, too, and gave United a series of branded sales materials that are not only professional and consistent, but that employees can also change and update to fit their needs. We also created an e-Newsletter to help United maintain communication with its customers and suppliers.

Now, the United brand is accurately represented on- and offline. The website functions as an interactive sales and HR tool, the craft Microsite addresses the needs of smaller suppliers, and the Intranet makes internal communication possible by connecting United’s many departments. All sales collateral is properly branded and available for their employees to use, and the e-Newsletter offers an outlet for external communication with customers and suppliers.

HOW WE DID IT:

• Brand Strategy
• Sales Collateral
• Website Design
• Microsite Design
• Intranet Development
• Email Marketing

Marathon Sports

Online Shopping is Up and Sprinting

Marathon Sports had it all: a website with an e-commerce platform; a consistent blog; active Facebook and Twitter profiles; email marketing. But the online sales just weren’t there.

Until we connected the dots.

With a few cosmetic tweaks to the website, an expanded online inventory, and a more integrated online, content and social media marketing strategy, consumers started racing to the virtual checkout line. And fast…

HOW WE DID IT:

• Website Redesign
• Expanded Online Inventory
• Search Engine Optimization
• Content Marketing & Blogging
• Social Media Marketing
• Video Marketing
• Integrated Online Marketing
• Email Marketing
• Offline Marketing & Promotions

THE RESULT?

Within two days of publishing the website updates and putting a more integrated online, content and social media marketing strategy in place, online sales increased dramatically.

NexGen Cellular

We Put This Website to Work

As far as we’re concerned, a website isn’t meant to just sit there and look pretty. But that’s what NexGen Cellular’s website was doing. And the results were anything but pretty.

As one of America’s largest Sprint resellers, they needed a site that reflected the professionalism of their company, the level of service their loyal customers received, and the personality of their brand. A site that actively attract new visitors and converted them into customers. A site that acted as a recruiting tool.

A site that worked for them.

Now, they have just that. The design of their site differentiates them from other Sprint resellers, without looking entirely disconnected from the corporate Sprint brand. The site is optimized for search and filled with valuable content that visitors and search engines can access quickly and easily. We included several sales funnels to address the needs of their various target audiences: business prospects can sign-up online for a free Rate Plan Analysis and potential employees can apply for open positions and upload their resumes.

Upon launch, NexGen Cell saw an instant jump in traffic and online conversions. The site has been live for just a few weeks at this point, but stay tuned…more results are sure to come!

HOW WE DID IT:

• Website Strategy & Design
• Mobile Website Design
• Search Engine Optimization
• Content Marketing

Cloud9 Real Time

Triple the Traffic. On the Double.

When it comes to content marketing, a little goes a long way. And by “a little,” we mean a lot.

Cloud9 Real Time offers Cloud Computing services to a lot of different businesses in a lot of different industries. But, while their website was optimized for search, it was light on content and, visually, very outdated.

We designed a stunning new site for them, complete with a robust content management system (CMS) that allows them to add content with the click of a button. We improved upon their already-strong SEO foundation and transferred it to their CMS, allowing it to reach its maximum potential. The result? Cloud9 Real Time’s website traffic tripled — and prospect-to-client conversions doubled. Essentially overnight…

HOW WE DID IT:

• Website Redesign
• Business Segment Identification
• Sales Funnel Creation
• Content Management System
• Search Engine Optimization
• Content Marketing