A Total Branding Solution Fit For A King…
Being the premier liquor distributor in Georgia was United’s biggest strength. But they needed a total branding solution that fit. And that’s just what we gave them…
When we were first introduced to United, their website was bare bones. It was neither compelling nor indicative of their brand, and there was not much interactive functionality. So we started by designing a website that reflected the rich heritage of their brand and its industry authority. We built the site on an easy-to-use Content Management System (CMS) and integrated it with YouTube videos, Google+ image galleries, and other interactive elements. We seamlessly tied in their vast product databases, event calendars and HR systems, allowing the site to function as a living, breathing element of their brand.
Next, we built a Microsite to speak to their smaller craft and boutique markets, and a fully integrated Intranet for their employees. The Intranet successfully ties all of United’s divisions together and encourages open communication of sales successes, internal events, problem solving and more. It also houses an interactive employee evaluation system and other internal communication documents.
And, speaking of internal communication documents…we redesigned those, too, and gave United a series of branded sales materials that are not only professional and consistent, but that employees can also change and update to fit their needs. We also created an e-Newsletter to help United maintain communication with its customers and suppliers.
Now, the United brand is accurately represented on- and offline. The website functions as an interactive sales and HR tool, the craft Microsite addresses the needs of smaller suppliers, and the Intranet makes internal communication possible by connecting United’s many departments. All sales collateral is properly branded and available for their employees to use, and the e-Newsletter offers an outlet for external communication with customers and suppliers.
HOW WE DID IT:
- Brand Strategy
- Sales Collateral
- Website Design
- Microsite Design
- Intranet Development
- Email Marketing
- Project URL